By Ramone Param, Director, Equiteq
- Major deals profiled include Cognizant’s acquisition of Mustache, PA Consulting’ acquisition of We Are Friday and Accenture’s acquisition of Knowledgent.
- Equiteq advised LightStream Analytics on its sale to ABeam Consulting.
- The Equiteq Knowledge Economy Share Price Index declined along with broader market indices.
Cognizant acquires creative agency Mustache after another strong year of deal flow for the prolific buyer.
Target: Mustache is a US-based content creation agency that provides video production and marketing services with a focus on developing integrated advertising campaigns for blue-chip clients.
Buyer: Cognizant is a US-headquartered global technology services firm.
Deal Insight: Cognizant stepped up its deal flow across digital capabilities following a lull in activity in 2015. In its debut appearance, Cognizant Interactive was named among the top of Ad Age’s Agency Report 2018 rankings. The acquisition of Mustache adds strong content specialist capabilities and develops Cognizant Interactive’s digital content services to better position it against competitors like Accenture Interactive and Deloitte Digital. The transaction builds on Cognizant’s acquisition of Softvision for $550m in October. Softvision is a provider of end-to-end digital products and solutions with experience in developing video-streaming platforms.Continue reading